Wow! New feature! Now you can CHOOSE how many paper towels you grab from the roll!
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Tell me you’re young without telling me you’re young.
Paper towels, for most of my life (I’m old AF), were as long as they were wide. Square, they were. Bounty originated select-a-size by perforating them twice as frequently, so they were half as long as wide. Others eventually followed suit and now youngsters think that’s how it’s always been.
To be fair to OP, they really should’ve stopped advertising this as a feature years ago. It’d be like if sliced bread was still advertised as “Now sliced for your convenience!” or whatever.
They still sell the square cut rolls though. This lets the buyer know it is the narrower cut.