• Melvin_Ferd@lemmy.world
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      3 hours ago

      No it isn’t their full time job. That’s making excuses for why they’re more effective. They’re more effective because they had orgs that figured it out while they also had enough social awareness to understand the assignment given to them. Defend your party. Succeed. Create content. Share content.

      • grue@lemmy.world
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        2 hours ago

        No it isn’t their full time job.

        So you’re saying the staff at orgs like the Heritage Foundation aren’t getting paid? Where’s their $108 million in expenses (according to Wikipedia) going, then?

        • Melvin_Ferd@lemmy.world
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          42 minutes ago

          Sorry, you’re right in that case. Heritage foundation does. But the guy driving around my neighborhood with decals and posting online with his multiple “own the libs” groups is not full time. He’s an electrician who’s probably autistic.

          The Internet is a massive force multiplier. This is why groups like the heritage foundation works to research how best to utilize it. They don’t focus their people on public protests or half the shit the left does. They utilize that Internet. They take advantage of people who are not full time but are passionate.

          Just think for a minute how many people have shown up to protests across the country for the past 10 years. Think of what they could accomplish if they instead created content like this. We need eyes and ears catching this stuff, distilling it down, creating it and then sharing it.

          https://www.instagram.com/reel/DJe5IKDvJsv/

          • grue@lemmy.world
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            7 minutes ago

            The Internet is a massive force multiplier. This is why groups like the heritage foundation works to research how best to utilize it. They don’t focus their people on public protests or half the shit the left does.

            That’s my point: the left doesn’t have the equivalent of groups like the Heritage Foundation to figure out how to do that force multiplication. It takes resources to do that, and the only people supplying the resources are doing so in service of capital, not against it.

            Just think for a minute how many people have shown up to protests across the country for the past 10 years. Think of what they could accomplish if they instead created content like this.

            A protestor and a trained think-tank analyist who does propaganda as their full-time job are not interchangable. You can’t just tell protestors to create content like the right-wing bot farmers instead; they don’t have the skillset for it. They also don’t control the platforms like Murdoch, Zuckerberg and Musk do, for that matter. There are many, many reasons why right-wing propaganda is so effective that left-wingers simply cannot replicate without a fuckton of money, no matter how much unskilled volunteer labor they have.