Easy way to prove it; show us the peer reviewed scientific studies. There’s been times when almost everyone has been wrong, and what proved it was the scientific method.
Our findings clearly demonstrate that intense sweetness can surpass cocaine reward, even in drug-sensitized and -addicted individuals. We speculate that the addictive potential of intense sweetness results from an inborn hypersensitivity to sweet tastants. In most mammals, including rats and humans, sweet receptors evolved in ancestral environments poor in sugars and are thus not adapted to high concentrations of sweet tastants. The supranormal stimulation of these receptors by sugar-rich diets, such as those now widely available in modern societies, would generate a supranormal reward signal in the brain, with the potential to override self-control mechanisms and thus to lead to addiction.
Easy way to prove it; show us the peer reviewed scientific studies. There’s been times when almost everyone has been wrong, and what proved it was the scientific method.
I’m not familiar with much research on food noise as a topic by itself.
However you may find this paper on the power of sugar addiction in rats Intense Sweetness Surpasses Cocaine Reward - 2007