Due to its durability and reliability, the Toyota Hilux, along with the larger Toyota Land Cruiser (J70), has become popular among paramilitary groups in war-torn regions as a technical.[284] According to terrorism analyst Andrew Exum, the Hilux is “the vehicular equivalent of the AK-47. It’s ubiquitous to insurgent warfare.”
Most markets across the world receive the Toyota Hilux in lieu of the Tacoma.
When comparing with the Hilux, the Tacoma receives engineering with greater priority on ride quality, handling, comfort, and safety over ruggedness and payload capacity. The design intends to better suit the needs of the US and Canadian market, where pickup trucks are used as personal vehicles rather than for commercial, agricultural, and off-road purposes.
There’s never been a better ad for Toyota than being the choice for insurgents. It’d probably not go well for them using it in marketing, but if dodge can use the US revolutionary war in marketing I don’t see why it should be off limits.
It’s all about the right Toyota pickup.
https://en.wikipedia.org/wiki/Toyota_Hilux
https://en.wikipedia.org/wiki/Toyota_Tacoma
There’s never been a better ad for Toyota than being the choice for insurgents. It’d probably not go well for them using it in marketing, but if dodge can use the US revolutionary war in marketing I don’t see why it should be off limits.