By Brian Bienkowski Kraft Heinz, the food giant behind dozens of popular brands including Oscar Mayer, Jell-O, Velveeta and Kool-Aid, will not launch any new foods with synthetic dyes and will remove the dyes from its current products by the end of 2027, the company said Tuesday.
Why?
Look, great, I get it. But they don’t have to. This won’t increase sales, so…why?
This is anecdotal, but a sibling of mine had a friend in school who had allergy(?) issues and couldn’t eat most ketchup brands, but heintz was apparently reliably fine due to the simple recipe, including lack of synthetic dyes. I never did my own digging, but if their goal is having that niche of quality natural products, it might not cost them much (if at all) but help maintain a reputation.
Must be found to be unhealthy like other synthetic dyes we’ve started to ban.