cross-posted from: https://lemmy.zip/post/46045941
“We need a reality check. Otherwise we are heading at full speed against a wall,” Mercedes chief executive Ola Kaellenius told the Handelsblatt business daily of the 2035 goal, adding that Europe’s car market could “collapse” if it goes ahead.
No, Europe’s car market won’t “collapse”. The companies which have spent the last 10-15 years planning & investing, and the next 10 years building & rolling out will make the transition and those that haven’t will go to the wall.
In fairness to Mercedes they are making some effort. They do offer electric versions for most of their range but they also suck compared to the competition by price & performance. Probably because they’re compromised by sharing a platform with ICE vehicles. This isn’t the fault of the technology, it’s the fault of Mercedes for drawing conclusions from their own bad decisions.
It is also Mercedes fault that they’re not knuckling down and solving this issue. Mercedes had better pull its finger out. Or it could whine, spread FUD, or waste money on tangents like “synthetic” fuels. If it chooses the latter, it WILL go bust and have to be bailed out by a competitor.