cross-posted from: https://lemmy.zip/post/46045941
“We need a reality check. Otherwise we are heading at full speed against a wall,” Mercedes chief executive Ola Kaellenius told the Handelsblatt business daily of the 2035 goal, adding that Europe’s car market could “collapse” if it goes ahead.
I think most people associate Mercedes with “expensive” and their electric offerings are even more so. And they’re not particularly good EVs either cited for problems with reliability. I think that’s the real issue for the brand. The value proposition isn’t there, not even for people looking for a luxury car.