Poland’s per capita alcohol consumption is 11 litres annually, significantly above the EU average
  • Skiluros@sh.itjust.worksEnglish
    6·
    2 days ago

    I doubt this is going to work.

    I was visiting an Asian country where alcohol ads were banned (and generally attitudes towards alcohol were negative, not like in the middle east, but still), they constantly had TV ads for a compilation album CD (this was a while ago) that prominently featured a major alcohol brand.

    • ms.lane@lemmy.worldEnglish
      5·
      2 days ago

      How many F1 cars have Benson and Hedges or Marlboro written on them now?

      How many kids, teens, young adults think the Marlboro man is cool?

      It works, it won’t happen overnight, but it works.

    • altkey@lemmy.dbzer0.comEnglish
      3·
      2 days ago

      At my place some beer/coctail brands introduced alcohol-free (<0.5%) beverage varieties primarily to keep ads on air. It still made them less frequent but the doublethink thing was awkward. Only a few of first of them took effort to differ from average beer ads, like seemingly adressing those who enjoy the taste alone or want to be with their buddies in spite of their choice, but many just slapped 0% stickers on what could otherwise be an obvious regular beer ad.

  • zymagoras777@lemmy.worldEnglish
    3·
    2 days ago

    Makes no sense. Lithuania did it years ago, so advertisers advetise alcohol free versions of same drinks.

  • jordanlund@lemmy.worldMEnglish
    2·
    2 days ago

    They (kinda) did this for years in the US. Hard liquor advertising was limited to adult magazines like Playboy.

    Didn’t really make a difference.