At my place some beer/coctail brands introduced alcohol-free (<0.5%) beverage varieties primarily to keep ads on air. It still made them less frequent but the doublethink thing was awkward. Only a few of first of them took effort to differ from average beer ads, like seemingly adressing those who enjoy the taste alone or want to be with their buddies in spite of their choice, but many just slapped 0% stickers on what could otherwise be an obvious regular beer ad.
At my place some beer/coctail brands introduced alcohol-free (<0.5%) beverage varieties primarily to keep ads on air. It still made them less frequent but the doublethink thing was awkward. Only a few of first of them took effort to differ from average beer ads, like seemingly adressing those who enjoy the taste alone or want to be with their buddies in spite of their choice, but many just slapped 0% stickers on what could otherwise be an obvious regular beer ad.