cross-posted from: https://lemmy.ml/post/36143769

By MEE staff Published date: 11 September 2025 22:49 BST

Ben & Jerry’s has started a public campaign to try to separate from its parent company so it can freely speak about the war in Gaza, racial justice, and other issues. Its parent company, Magnum, has refused to sell the iconic ice cream brand.

The war between the ice-cream giants comes as Ben & Jerry’s became part of the Magnum Ice Cream company on Tuesday and Unilever prepares to spin off Magnum into a separate public company, which includes brands such as Ben & Jerry’s, Walls and Cornetto, in mid-November.

  • TVA@thebrainbin.org
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    23 hours ago

    It’s right there in the name, trade SECRETS.

    Those are kept safe by legal agreements compelling secrecy, not letting most people know the secrets and other methods, but, if the secrets got out, the person who leaked it might get in trouble for breaking a legal contract or breaking and entering or whatever, but, the rest of the world would be able to legally sell things made using those recipes, but they probably wouldn’t be able to reference the original company directly (ie, Crowns Chicken, now using KFCs original recipe!) … “11 herbs and spices” is probably a term that’s trademarked too, but I’m sure some marketing person would find a creative way to tell everyone.