Look at history. Small in-person meetings in a coffee shop are easy to infiltrate and discredit. The FBI did this for decades: they didn’t just spy on groups, they nudged them toward extremism to alienate them from the public and make arrests easier.
Compare that to online organizing. A hundred people posting ten pieces of content a day isn’t a coffee shop — it’s 1,000 messages a day, 30,000 a month. That’s a tide of ideas washing over the public again and again, shaping opinion slowly but surely.
Everyone from advertising to politics knows repetition is the key. Exposure, over and over, is what changes minds. The right understands this and has built enormous influence through it. The left, time and time again, fails to grasp or commit to this strategy.
You don’t need to do anything illegal. You need consistent, persistent content. That’s how movements actually win.
Look at history. Small in-person meetings in a coffee shop are easy to infiltrate and discredit. The FBI did this for decades: they didn’t just spy on groups, they nudged them toward extremism to alienate them from the public and make arrests easier.
Compare that to online organizing. A hundred people posting ten pieces of content a day isn’t a coffee shop — it’s 1,000 messages a day, 30,000 a month. That’s a tide of ideas washing over the public again and again, shaping opinion slowly but surely.
Everyone from advertising to politics knows repetition is the key. Exposure, over and over, is what changes minds. The right understands this and has built enormous influence through it. The left, time and time again, fails to grasp or commit to this strategy.
You don’t need to do anything illegal. You need consistent, persistent content. That’s how movements actually win.