They didn’t invent plastic recycling. They are, however, using it as an excuse to make more plastic. The EU had regulations against over packaging (like putting cucumbers in plastic) for a while until plastic recycling became a thing and they went ‘meh’.
It’s less that they invented plastic recycling and more that this is one of the first examples of corporate greenwashing and shifting the burden onto the public vs the corporations who made the problem.
They didn’t invent plastic recycling. They are, however, using it as an excuse to make more plastic. The EU had regulations against over packaging (like putting cucumbers in plastic) for a while until plastic recycling became a thing and they went ‘meh’.
https://en.m.wikipedia.org/wiki/Keep_America_Beautiful#Controversies
It’s less that they invented plastic recycling and more that this is one of the first examples of corporate greenwashing and shifting the burden onto the public vs the corporations who made the problem.