I thought this was going to be a weird ass figure of speech.
There is no spoon.
This fucking company keeps buying things I use and ruining them. I can’t believe I know their name
At least I don’t use AOL
Can someone plausibly explain the Bending Spoons business model?
Big chunk of debt financing for decrepit brands with old tech. Other than strip-mining user data, I can’t figure it out.
The idea here is to rebrand and modernize AOL as a gmail and cyber security alternative with decoupled infrastructure from US dependencies: A highly political topic in the EU currently.
What should we call our service so people are clear it’s free of American influence… Hmmm ‘America On Line’
Doesn’t mean they will keep the name for EU customers. The value there is in the IP and the infrastructure configuration.
Thus the term: Rebrand.




