Rotten Tomatoes Under Fire After PR Firm’s Scheme to Pay Critics for Positive Reviews Uncovered::A new report details how a PR firm paid off critics to post positive reviews of 2018 drama Ophelia on Rotten Tomatoes, prompting scrutiny over the reviews aggregator.

  • V4ty6BybVXjr@lemm.ee
    link
    fedilink
    English
    arrow-up
    6
    ·
    1 year ago

    There is a profit motive to polish turds and therefore someone will be bending/breaking rules in this area. It’s surely just a question of how much and how often.

    • cheese_greater@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      ·
      1 year ago

      How does something like, say, Wikipedia avoid this issue? Is it because Wikipedia focuses on factuality whereas critic reviews are inherently qualitative/subjective?

      • Ascyron@lemmy.one
        link
        fedilink
        English
        arrow-up
        1
        ·
        1 year ago

        Honestly, Wikipedia doesn’t avoid this. People constantly game the rules to remove or change content that doesn’t suit them. I recall an instance where employees of a company were busted editing that company’s page, they were caught because there were so many different editors all from the same corporate IP. And that’s just the low hanging fruit that makes the news - I would wager there’s 10 instances that never get noticed for each one that people spot.

        • cheese_greater@lemmy.world
          link
          fedilink
          English
          arrow-up
          1
          ·
          edit-2
          1 year ago

          I don’t see why they can’t add that to its page. Document the corporate ips as part of a section on attempts to self-editorialize their wiki articles.

          Edit: add them to a Wikiverse-wide digital wall of shame to immortalize their deceptive efforts