The EDPB issued an urgent binding decision that essentially bans Meta from using personal data for behavioral advertising in the entire European Economic Area (EEA).
The EDPB issued an urgent binding decision that essentially bans Meta from using personal data for behavioral advertising in the entire European Economic Area (EEA).
Depends. It’s up to 4% of the yearly revenue per court ruling. And not necessarily once per year. If you were to continue to ignore these rulings and continue abusing the data, that can rack up fast. Pay once - that may or may not be a problem. Pay monthly - there goes up to 48% of your yearly revenue.
It’d be great if that was how it works, unfortunately it seems like the penalties are closer to once every 3-5 years than monthly, skewing the balance even further to “screw the law, just pay the fee”:(