Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

    • Erasmus@lemmy.world
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      3 months ago

      Taking lessons from Elon.

      Maybe they need to charge users a monthly fee and add blue check marks. Lol

    • stealth_cookies@lemmy.ca
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      3 months ago

      The way I interpret what he is suggesting is that they are planning on going after Patreon type websites that provide a private paid for space for a creator’s supporters. It’s unlikely, but they could also pretty easily go after OF to keep that traffic on site.

      • JonnyJ@lemmy.world
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        3 months ago

        i mean, this is the site that blocked nsfw content from hitting the front page

    • ch00f@lemmy.world
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      3 months ago

      It’s kind of indicative of how bad the web has gotten that twitter and reddit still have users. Digg completely imploded over much less than this. Just that back in 2010, there was somewhere else to go.

      inb4 Lemmy. I get it, but we’re not there yet.

      • chonglibloodsport@lemmy.world
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        3 months ago

        I love Lemmy but I really, really miss the old web. Back when people would just create their own website and put it out there to share their niche interest with the world. People just organically linked their sites to each other to form web rings, an easy method of federation without any reliance on sophisticated server-side software.

      • thehatfox@lemmy.world
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        3 months ago

        The makeup of web users has changed a lot since 2010. The average web surfer was a lot less passive in attitude in decades past.

      • Telorand@reddthat.com
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        3 months ago

        What will likely happen is the worst assholes will be the ones paying for this stuff, much like Xitter, because it is a demonstration of being a part of the alt-right, ultra-capitalist in-group.

      • helenslunch@feddit.nl
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        3 months ago

        It was wishful thinking when people revolted for 3 days against the API going away. What happened? Nothing. People were back to Reddit as normal a week later. Reddit’s userbase has only grown since then. People will complain to the ends of the Earth but there’s no amount of abuse you can levy at the them that will convince them to make the minor inconvenience of moving to a different platform. See: Twitter.

        • j4yt33@feddit.org
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          3 months ago

          How many of them are real users vs bots though? It’s easy to inflate numbers

  • IchNichtenLichten@lemmy.world
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    3 months ago

    Now the IPO is done Reddit has to continually feed the investors at the expense of the quality of the thing that’s supposed to make money to feed the investors.

    This is gonna be fun.

  • witx@lemmy.sdf.org
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    3 months ago

    The truth is in the better days of Reddit I would’ve paid 2 or 3 dollars to access Reddit if that helped maintain it sustainable and if some of that money reverted to mods. Now? Reddit can burn

    • thehatfox@lemmy.world
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      3 months ago

      Yeah this feels like a move that would have worked a lot better before Reddit had burned a bunch of bridges with their most active users.

      The pool of people with enough goodwill to pay now is likely small, and shrinking. The causal new users probably are that keen to pay up either.

    • a_guy_at_home@lemmy.world
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      3 months ago

      That was the first sales pitch for Reddit gold. That they just needed a couple bucks a month to pay for the servers. Lots of power uses back then did just that, and felt pretty good about themselves. There were people also arguing even then that anybody who paid Reddit’s bills for them was an idiot, but lots of people did.

      • witx@lemmy.sdf.org
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        3 months ago

        I mean I get their feelings. Netflix et Al started with reasonable prices and then the greedy fuck heads raised the prices, so I bet Reddit would do it as well.

  • TwinkleToes@lemmy.ca
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    3 months ago

    Reddit is a media company now, they’re not a community. Tons and tons of ads, thin skinned moderators with God complexes running completely out of control, and they now have platform profit responsibility.

    Will cost them - this is a significant change to, by definition, some of their most popular content. Many people go to Reddit purely to find non-paywalled versions of content.

  • Wispy2891@lemmy.world
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    3 months ago

    I can already imagine how many scams this new feature can enable

    “Join our private subreddit to unlock the secret to become rich” and then inside all you find is something like “yolo on Intel” and so on

  • MoogleMaestro@lemmy.zip
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    3 months ago

    I don’t even get how this would work. If you paywalled, say, /r/gaming, could you just make a new community called /r/freegaming? And do the moderators get paid for the communities they created?

    It all feels really half-baked and a desperate plea for money from investors when the money well is drying up.

  • SykotikFiend@lemm.ee
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    3 months ago

    After seeing this article on Reddit, that’s what made me finally jump ship and join in here. It’s been nice so far.

    Reddit is hardly even the same site it used to be. Especially with bots taking over. And I just don’t think it makes sense to make people pay for what was meant to be a user-generated experience. We’ve sadly come a long way from the narwhal baconing at midnight.

    But here’s to new beginnings!

  • vxx@lemmy.world
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    3 months ago

    Porn, they’re going to monetise it.

    I always wondered when they will do it. They have the set up.

    • RagingRobot@lemmy.world
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      3 months ago

      So they will make money of people’s nudes and they will still expect them to post them for free?

      Or maybe they will share it with users? but still this isn’t good for actual communities.

  • tiramichu@lemm.ee
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    3 months ago

    “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said.

    There’s nothing ‘altruistic’ about reddit