Political groups and candidates are targeting young voters, who are motivated by specific policies like abortion.

Summary

Gen Z posted greater voter turnout in 2022 compared to previous generations in midterm elections. As the 2024 election approaches, campaigning continues to be directed at this generation — including outreach led by Gen Z voters themselves.

Gen Z voters are more motivated to participate in elections due to specific policy issues, particularly reproductive rights. Political groups and candidates are implementing new strategies to engage this generation, including peer-to-peer organizing and authentic messaging.

Vice President Harris has been praised for her relatable social media presence, while former President Trump has appeared on popular male-dominated podcasts.

  • dhork@lemmy.worldEnglish
    31·
    11 days ago

    Also, getting pregnant in your thirties is risky business so abortion is by and large a youth issue, because it impacts young women more then older women.

    I’d argue differently. Free access to abortion affects all women. Obviously young women in their prime child-bearing years are affected, but older women are more likely to have complications which make access to medical abortion a life-or-death issue. And the oldest remember what life was like before the Roe decision. So it is not surprising that women of all ages are viewing this election as if their lives depended on it.