Nothing isn’t for the techies, its for people who think they are techies but actually they are middle managers who like apple but have a shred of self-respect.

They’re OK phones but tbh making an OK phone in this stagnating landscape is not exactly rocket science. The lights are cool, I guess. The current landscape basically has everyone trying differentiators to get sales from people who have a 5+ years old phone and are pushed to upgrade by software. Samsung is going on screens, apple has their walled garden and everyone besides the giants needs to figure out something that will keep them relevant in a sea of latest snapdragon chips and high-res Samsung or LG screens. Lights are that for Nothing.