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Cake day: June 11th, 2023

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  • If it is an industry problem, then this sort of event is usually what snowballs into actual change.

    The tip of this case, I believe, isn’t just the caffeine content, but the fact that it:

    • Wasn’t exactly labeled as a high-caf drink.
    • Was often next to, or in place of, non-caf drinks.
    • Was marketed as part of an unlimited drinks program.

    While the company isn’t required to cater to individuals with very specific tolerances of the simulant, they likely had data available to them that suggests that this outcome was always a possibility, yet they supposedly ran the product until people died.