I read Allen Carr’s book “easy way to quit smoking without willpower” and took a drug called Chantix (prescription drug here in Sweden and my first doctor didn’t want to prescribe it because all I needed was willpower according to him). The book helped with the habits, the drug removed the cravings and I’ve been cigarette free since then. It was my third or fourth attempt, and it was BY FAR the easiest. Ignore everyone telling you to quit cold turkey, to have willpower or whatever else, and get Champix prescribed to you.
I think when she was announced as the candidate, she fired up the base just fine. She was different.
Then she spent the rest of the campaign reassuring people that nothing would change, pissing away that enthusiasm.