

I think it’s kinda genius. High end is all about image. Their sport cars show racing heritage. With EVs they have the opportunity to branch out into something different, and not necessarily have to follow any guidelines. Same happened with their SUVs.
The most important thing is that it has to be recognizable. It won’t work if the Uber rich can’t tell a Ferrari EV from a Peugeot. And that I think is something they must work on, because it looks too generic.












Well, it doesn’t take much to add a GPS computer to the handlebar and heart rate monitor. If you are feeling spendy it could also mean 2 pressure monitors, real time suspension damping valves, power meter, wireless shifting and dropper post.