I think it’s a group of obnoxiously self-righteous people who get to tell themselves that they’re taking real action to make a difference but really aren’t doing anything useful at all, and their stunts probably actively turn some people against environmental causes. They’re the exact same kind of people as the NIMBYs who pat themselves on the back for getting a new 50% affordable-housing apartment building canceled because it wasn’t 100% affordable.
I’m assuming you meant green. Are you aware that received messages on iPhone all look the same regardless of whether they’re iMessages or SMS? You were gray before and you’re gray now.