Might as well say Instagram isn’t social media either, nor is Facebook or Twitter. Social media is just a platform where one of the biggest parts of it is the commenting system. Its a social media platform for content aggregation. The commenting makes it social.

Web 2.0 was the advent of user generated content. Web 1.0 was not. It was site-generated content for the most part. Some forums possibly. But it was extremely static and was very poor way to find user generated content.

That’s basically how most of Instagram works and is what the article is about. No one knows folks on those platforms either. They aren’t “social” anymore. No one shares anything personal, it’s all “content” created for millions of followers by influencers and the like. This is probably more like social media than current platforms are. It’s closer to what social media was when it started.

Seems extremely unlikely. There’s very little reach on here compared to elsewhere. It’s not easily quantifiable nor can it be easily verified. It’s extremely easy to hack metrics. There’s no business sense to pay someone for posts on the fediverse yet. Don’t be paranoid and don’t become conspiratorial.

Edit: added “yet” because those things could possibly change.

Isn’t that what the summary above pretty much says with even less words?

It was coined by Doctorow and his article about it is very popular on the fediverse.