

Energy storage. We could already produce all the power we need and more using solar power, the problem is that we can’t store it in an efficient energy dense form. The word efficient there is doing some heavy lifting. It needs be comparable or better than our methods today in terms of cost, safety, energy density, climate impact. If we could solve energy storage, it’d change society and technology dramatically.
Facebook started out as invite only for a few years so they might have been looking to emulate its early trajectory. Gmail also started that way.