It showed up out of nowhere, made the most bank in history (for a movie), refused to explain and disappeared for like 15 years, then came back out of nowhere with a sequel movie, a AAA game, and like 3 more movies in the works.
Edit: I think it now has like a Lego line too?
Avatar didn’t come out of nowhere at all. It is made by one of the most beloved and successful film makers in history. The hype leading up to that movie was off the charts.