I’m not blaming the consumer, but if consumers take more responsibility it does give us more power. We have more political and legal arguments to say we’ve tried what is reasonable for us to do, now its time to hold corporations to do the same. Its also good for activism morale. Even if its just a small dent the effort proves change can happen and we can push for more change, support greener options, and inspire new innovations/solutions. This is better than an attitude of “well the world is fucked anyway so why should I care?”