Cushion foundations and blushes are a big thing now, and gel and cream formulas for many products have been popular for quite a while now too.
From the mid 00’s to the late 10’s in the west, the matte aesthetic was fashionable when it came to makeup, so everything from skin to eyeshadows and lipsticks was matte.
Thrn the late 10’s till now, dewy skin and heavier blush has been fashionable. So there has been a rise is gooey products and hydrating skincare formulae.
Cushion foundations and blushes are a big thing now, and gel and cream formulas for many products have been popular for quite a while now too.
From the mid 00’s to the late 10’s in the west, the matte aesthetic was fashionable when it came to makeup, so everything from skin to eyeshadows and lipsticks was matte.
Thrn the late 10’s till now, dewy skin and heavier blush has been fashionable. So there has been a rise is gooey products and hydrating skincare formulae.
Is this why people look shiny now?
Bingo