Tesla faces a number of challenges in Europe including continued intense competition and brand damage from Elon Musk's political involvement.

KEY POINTS

New European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year, according to the European Automobile Manufacturers Association, or ACEA.

BYD recorded 13,503 new registrations in July, up 225% annually.

Elon Musk’s automaker faces a number of challenges in Europe, including intense ongoing competition and reputational damage to the brand.

  • icelimit@lemmy.mlEnglish
    2·
    21 hours ago

    Yeah what’s up with that? They could’ve eaten the entire market twice over with their momentum.

    • vga@sopuli.xyzEnglish
      1·
      2 hours ago

      Toyota was a pioneer in EV/gas hybrids. So perhaps they had invested too much into that tech that they couldn’t pivot fast enough.