This is the 2nd time they raised the price of Xbox consoles this year. You can guess why.
Xbox Series S 512 increased to $399.99 from $379.99
Xbox Series S 1TB increased to $449.99 from $429.99
Xbox Series X Digital increased to $599.99 from $549.99
Xbox Series X increased to $649.99 from $599.99
Xbox Series X 2TB Galaxy Black Special Edition increased to $799.99 from $729.99
With how much and how fast Xbox sales have been dropping, are they even producing new units to sell? Or are they using tariffs as an excuse to raise the prices and make as much bank as possible with what little customers they have left?
They’re not trying to make as much bank as possible; they’re trying to lose as little money possible on each unit sold.
The point I was trying to make is, that with their abysmal sales, maybe these units were produced before the tariffs went into effect, which means that they were not losing money on their sales, but increased the price anyway.
Even holding inventory costs money. They know where their bread is buttered, and it’s on software after they’ve already sold the hardware. If they could charge less and get an Xbox in your home, a pathway to you becoming a Game Pass subscriber, they’d do it. I think this is just trying not to bleed any money at all as they slowly exit the business of selling a traditional console, paving the way for making pre-built PCs with the Xbox branding at a price and scale that matches the market’s appetite.