The U.S. grocery slowdown is becoming harder to ignore.
Shoppers are buying fewer items than a year ago, and grocery sales are declining as weakening unit sales are now outweighing rising prices. That is according to new analysis from Bain & Company using NielsenIQ grocery data shared exclusively with CNBC.
Grocery units, which refer to individual items or products sold, fell 1.8% in June from a year earlier, a sharp reversal from the 0.1% year-over-year growth recorded in June 2025. While prices continue to rise about 2% to 3% year-over-year, that inflation cushion for the industry is no longer enough to keep overall sales growing.
A cursory check of a few items at Ralphs in SoCal vs Fred Meyer in Seattle show prices are substantially higher in SoCal for common items. For instance a jar of mayo is 15.5% more in SoCal. Other items I’ve checked have been at least 10% more expensive.
It isn’t my imagination - they are laughing at us.
Now I’m curious how Safeway prices in Seattle compare to SoCal prices.
Our cost of living isn’t that different necessarily, though it’s been a while since I actually compared.