Interesting. I had assumed it went like the other 133 that source mentions.
Wonder if there’s just an extremely over-sized overlap between conservatives who were going to be offended about and willing to boycott and people who drink cheap beer that led to that statistically unusual outcome.
Also maybe cheap beer is cheap beer and there’s limited enough brand loyalty that other types of products don’t?
It was the fact that Bud Light openly advertised using a trans person. It was an image that could be flaunted and would rally even moderate republicans.
An executive respectfully writing a response detailing why they would not want their brand associated with a platform that had extreme right wing views is much harder to rally around…
Fundamentally it’s because there is no convenient image to rally behind… they would have to read and think to be outraged.
Interesting. I had assumed it went like the other 133 that source mentions.
Wonder if there’s just an extremely over-sized overlap between conservatives who were going to be offended about and willing to boycott and people who drink cheap beer that led to that statistically unusual outcome.
Also maybe cheap beer is cheap beer and there’s limited enough brand loyalty that other types of products don’t?
It was the fact that Bud Light openly advertised using a trans person. It was an image that could be flaunted and would rally even moderate republicans.
An executive respectfully writing a response detailing why they would not want their brand associated with a platform that had extreme right wing views is much harder to rally around…
Fundamentally it’s because there is no convenient image to rally behind… they would have to read and think to be outraged.