I remember seeing on Shitter the founder of Home Depot was supporting Trump and people were saying they wouldn’t shop there anymore.
The snowflake Trump supports were upset people would do that because it was hurting the workers. I guess it only matters when it is their cause.
Menards supports trump too.
Ah yes, a boycott which will impact the company much like all the previous ones which were uh, wait no, they didn’t do shit did they?
Yawn.
The Bud Light one was actually impactful for several months:
https://en.m.wikipedia.org/wiki/Bud_Light_boycott
“On June 3, Brayden King, a professor of management and organizations, gave an interview to CNBC calling the Bud Light boycott an outlier in the right’s attack on “woke capitalism” because it is the first one to actually harm the company’s sales. King studied 133 political boycotts from 1990 to 2005 and none of them accounted for more than a 1% drop in sales for a company; the Bud Light boycott had resulted in an estimated 18% drop in all AB InBev sales.”
Interesting. I had assumed it went like the other 133 that source mentions.
Wonder if there’s just an extremely over-sized overlap between conservatives who were going to be offended about and willing to boycott and people who drink cheap beer that led to that statistically unusual outcome.
Also maybe cheap beer is cheap beer and there’s limited enough brand loyalty that other types of products don’t?
It was the fact that Bud Light openly advertised using a trans person. It was an image that could be flaunted and would rally even moderate republicans.
An executive respectfully writing a response detailing why they would not want their brand associated with a platform that had extreme right wing views is much harder to rally around…
Fundamentally it’s because there is no convenient image to rally behind… they would have to read and think to be outraged.
