Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla’s electric vehicles. Coming on the heels of a large financial miss, it’s just one more problem for the automaker.

Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.

Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla’s lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.

Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.

In fact, no Tesla cracked the UK’s top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.

Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).

  • humanspiral@lemmy.ca
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    19 hours ago

    Turns out that siding against voters interested in human sustainability, and pro oil extortionist conservatives bent on climate and human destruction is not a good EV marketing strategy. I have an MBA… AMA

      • humanspiral@lemmy.ca
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        6 hours ago

        ADL supporting Musk’s salute, made US media/Zionist CNBC anyway ignore it. Germany doing the projection stunt on Tesla factory had more EU coverage. Social media, even reddit, is just starting to censor Musk anger now. Though, old people who casually think what mainstream media tells them, would go “media told us that ADL said he never did it, and they would never profit from anti semitism”

        • futatorius@lemm.ee
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          9 hours ago

          I’m still friends with my ex, who’s American (as I am), but it’s far from a distant memory for her. 90% of her extended family on her mother’s side died in Auschwitz. Nearly as many on her father’s side were murdered too,