Hennessy has a long-standing relationship with African American culture, especially hip hop. It has been described as “synonymous with rap music and African Americans, who are the brand’s major consumers and advocates”. While music, especially the 2004 2Pac song “Hennessy” has been credited with popularising the drink, some historians have pointed to a much older relationship, which began when African American servicemen encountered cognac in France during World War I and World War II.
Hennessy has actively pursued this consumer group for decades. It targeted minority audiences as early as the 1950s, when it placed advertisements in African American magazines like Ebony and Jet, used African American models, and hired African American employees. By some estimates more than two thirds of Hennessy sold in the United States is consumed by African Americans. It is sometimes referred to as “Henny”.
Hennessy appears frequently in the lyrics of popular music, and by one estimate the words “Hennessy” or “cognac” are referenced in more than 1,000 songs.
Ya, Hennessey is associated with African Americans
Knowing nothing about Hennessy, should I ask why?
Wikipedia page
So French Cognac from the actual city of Cognac…
How does it taste? I mean stereotypes aside… Is it good? Maybe they can turn a blind eye if it’s really nice booze.
I enjoy it - it’s smoother and sweeter and and with a different fruitier flavor than whiskey while packing the same punch.
I own a bottle and sometimes sip on it or include it as an ingredient in a mixed drink or cooked meal.
I’d recommend trying it at least once if you already enjoy liquor
Thx for the description. I’ll try it.
Hennessy is to cognac what Smirnoff is to vodka, there are far, far better cognacs.
Look for the different grades - XO is the best one, apart from XXO but I’ve only seen that once
Special mention for Armagnac, you get some superb brands of that, all better than Hennessey