What? Mayonnaise is absolutely still a thing.
Yeah I dunno. Miracle whip is gross as fuck.
Ah. I get it, no one actually looked up the article.
https://www.phillymag.com/news/2018/08/11/mayonnaise-industry-millennials/
As Boston chef Scott Jones told Ari LeVaux, “The magic that sets mayonnaise above Coke and Heinz is that mayo is a perfect flavor carrier.” It just makes everything better. Need proof? Do other condiments have pale imitators like Miracle Whip and Just Mayo and Vegenaise? I don’t think so!
that’s salad cream
I know the difference the problem is people replacing mayo with miracle whip.
Mayo is fucking disgusting. I don’t want a fucking cum sandwich.
I think you’re eating the wrong mayo if it tastes like cum… That, or someone is tampering with your food lol.
If it’s just because of the color, that’s pretty immature, gotta say. Not even close to the same texture/consistency either.
Anyone else try the plant based mayo? It’s indistinguishable, it’s great
Mayo is 99% plant based already. Just a little egg yolk to act as a surfactant.
Yeah, mostly oil. I switched to chutney/pickle for sandwiches, much lower kcal per spoonful and the fruit/veg should add some actual nutrition too. Would like to make my own more too, especially ones without sugar and just preserved with vinegar. Don’t have much success looking for recipes, maybe I need to use different terms? Something like branstons pickle and then variations that could work too.
Yeah I’ve been trying the avocado oil ones and I can’t notice any difference
One word: Kewpie
While I’m sitting there eating my Kewpie mayonnaise I always find it so amusing how obsessed (some) Americans are with Japanese mayonnaise. It tastes just like the mayonnaise I’m used to from… well, everywhere else in the world except the US.
Thought it was going to be: Homemade
I still fw egg salad though.
I have a Costco pack of hard boiled eggs and a tub of mayo in my fridge just so I can make egg salad on demand.
I prefer other things than mayonnaise because I just quite like mayonnaise. It’s kinda just this oily thing with a few hints of flavour.
And no, I’ve not been eating “the wrong mayonnaise” or “not good mayonnaise” or anything similar to that, because I know people will come out the woodworks saying such things. I’ve lived all over Europe and tried all sorts of mayonnaise and it’s still has the sane problem with being mayonnaise.
If I have the choice between ketchup and mayonnaise I’d choose ketchup. But typically I’d pick something like aioli. REAL aioli, not the crap that’s just mayonnaise with garlic flavour.
Have you been in Majorca?

What does Hellman’s have to do with mayonnaise though? That nitrogen-pumped piss is mayo the same way those American individually wrapped slices of milk-plastic is ‘cheese’.
“Pasteurized prepared cheese product”
What mayo brand do you prefer?
obscure brand you’ve probably never heard of
I usually make my own. Graasten’s is pretty decent.
Hellmann’s:
Rapeseed oil (78%), free range pasteurised EGG and EGG yolk (8,9%), water, spirit vinegar, sugar, salt, lemon juice concentrate, flavouring, antioxidant (calcium disodium EDTA), paprika extract.
Zaanse:
Rape seed oil (80%), natural vinegar, EGG (6%), water, sugar, salt, MUSTERD (water, MUSTERD seeds, vinegar, salt, sugar), preservative (potassium sorbate), flavours (SOY protein and CELERY), dye (beta carotene), antioxidant (E385).
Sounds like I’d prefer Zaanse’s flavor profile better since they’ve got celery and mustard in there. but I don’t see how Hellmann’s is somehow not mayonnaise when comparing the ingredients.
Zaanse is the best Dutch mayo because it doesn’t have that much sugar in it, Calvé for instance has more than double the amount of grams per 100ml.
I see Hellmann’s is about the same sugar wise as Zaanse.
As a Belgian I grew up with less sweet mayo, like max half a gram of sugar per 100 grams of mayo. So often mayo from other countries taste too sweet.
Sugar? In a mayonnaise? Really?
- Eggs
- Oil
- Salt
That’s it!
Depending on the vinegar, a touch of sugar is acceptable.
Mayonnaise must have mustard in it.
There are various kinds of “traditional” mayonnaises you can buy in France, and each and every single one of them is made with egg, oil, vinegar, and mustard, because those are the four ingredients required inside of mayonnaise for it to be mayonnaise.
Hellmann’s doesn’t have mustard, so it’s not mayonnaise.
Citation needed
I’m going to continue to die on this hill: American cheese slices typically have cheddar cheese as the very first ingredient. They are made of real cheese, dairy, and an emulsifier. Basically think of a cheese sauce with a higher melt temp but nobody seems to claim fondue is fake cheese
Are they good though? That’s subjective, I think they go great on burgers, grilled cheese, and ramen. Are they plastic or use fake cheese? No. If you want to be accurate while high horsing about it you could call them watered down congealed cheese though
Edit to add: the individually wrapped ones are an ecological nightmare. The deli deluxe ones are higher quality, not individually wrapped, and don’t even cost that much more. Or just buy not Kraft they don’t need the money anyway and other companies make American cheese slices too. You can even find emulsified cheese slices for other types of cheeses if you want variety on your burgers and grilled cheese
Then die lonely.
It’s not worth fighting someone over fake garbage. At least you’re on a hill, away from where I’m enjoying real cheese.
the individually wrapped ones are an ecological nightmare.
But you also have to buy according to your usage pattern. I very rarely use these cheese slices. And the only alternative to the individually wrapped ones here is a pack of ~12. They usually go bad in my fridge before I could use more than 3-4 slices. The individually wrapped ones hold up much longer.
It would probably get much less hate if it was just called “Burger Cheese”
Apparently the name was provided by British aristocrats. What do you think you, a nobody, are doing by sullying the name set by your betters?
Kraft Singles literally aren’t cheese though. Go back and read the label. They’re not allowed to call it cheese.
It gives American cheese a bad name as there are some great deli cheeses here that are 10000x better than Kraft
but nobody seems to claim fondue is fake cheese
Fondue is literally just shredded cheese. The typical Swiss fondue, la moitié-moitié (half half) is 50% Gruyère and 50% Vacherin + a little bit of potato starch if it’s an industrial one (otherwise it’s only cheese and you add potato starch if you want, it’s only to have a better texture and not mandatory).
Other types are just different cheeses, from a single one up to a mix of 3, varying from regional preferences.
Ingredients of an industrial fondue found in any Swiss supermarket:

You’re responding to someone whose point is really clear but to quote an article on the history of American cheese:
The first step in transforming American cheese into the distinct entity it is today can be traced back to Switzerland in 1911 when Walter Gerber and Fritz Stettler developed the world’s first processed cheese by shredding Emmentaler cheese and heating it with sodium citrate into a firm, unified substance upon its cooling.
This swiss process was then picked up by a canadian by the name of Kraft looking to make a cheese with longer shelf stability for the purpose of being left open at delis for slicing. It was made by melting cheddar chunks together. And stirring.
The term american comes from British snobbiness.
The inability to legally call it cheese comes from the natural cheese lobby. If it matches this criteria it cannot be called cheese:
a stable concoction of natural cheese cheese bits mixed with emulsifying agents [used to make] a homogenous plastic mass.
That having been said american cheese is disgusting and anyone who purposely eats it is insane to me.
So the term “Swiss cheese” for those industrial blocks is legitimate, it’s our fault 😔
And now I want fondue but the fondue restaurant here is usually booked months in advance.
Sad panda noise 😔
But if you can find the cheese it is really easy to do and homemade one as there’s 2 ingredients; cheese and cheese. Just use a machine to shred it because doing it by hand is not fun.
Since I don’t drink and don’t want to go to another shop to buy shit white wine, I replaced it with cheap blond alcohol free beer, it’s perfect.
A cheap blonde beer is a very good idea, thanks! We have premade mixes (and premade in a bag) here in NL, but I’ll be by myself tonight,. I will eat the entire pot of fondue myself. Which I think we all agree, is a bad idea.
but nobody seems to claim fondue is fake cheese.
Afaik you make fondue from cheese. You put the different kinds of cheese in and melt them with some wine. That’s way closer to just melted cheese than whatever american cheese is
They are not, objectively good, but they are very useful as an emulsifier for cheese sauces. One kraft slice can emulsify a liter or more.
That said, there is something nostalgic about a grilled cheese using cheap American white bread and Kraft slices.
Are they good though?
Really depends on the brand. Some of them really make a burger pop with a rich cheddar flavor and creamy texture.
That’s a good point about the plastic waste in your edit though. I don’t eat a lot of cheese because I try to limit animal products, but I feel like they’re usually separated with wax paper here. I’m told there are very high taxes on plastic packaging for the manufacturer.
I can’t find any reference to nitrogen used in Hellman’s mayonnaise. Do you perhaps mean that they fill the airspace at the top of the jar with nitrogen to displace oxygen and increase shelf-life? I believe that’s a very safe and common practice in food packaging.
Noooo! Nitrogen is poison! If you breathe pure nitrogen, you’ll die!
inb4 libtard scientists saying “hurr durr air is 70% nitrogen” yeah right LIARS
No, not at all. That I’d have no issue with. Now, Hellman’s makes a number of different variants IIRC, and I can’t tell you which particular one this was as I haven’t bought it since, but: I mean ‘pumped’ as in ‘foamy’ or perhaps a better term would be ‘areated’. Filled with visible bubbles of some gas - I don’t actually know whether it was nitrogen or something else, but nitrogen would make sense due to the same reasons you pointed out. I suspect it was done as a shrinkflation strategy to sell the same apparent volume of product, whilst saving on material production inputs. It certainly did nothing beneficial for the texture. I don’t really want my “mayonnaise” to feel like poorly whipped cream.
I’ve seen the same thing done for some cream cheeses, and likely for the same reason. I don’t buy those more than once either.
Yeah, I’ve seen that kind of whipped cream cheese as well. They’re always trying some new gimmick. Which I guess on one hand is nice because innovation, but mostly I just think they want people to buy it because it’s shiny and new.
Those whipped cream cheeses are easy as fuck to spread on a bagel with the shitty plastic knives they give you. Same stuff, just made spreadable. You can just tear off a chunk and dip it if you want. No change to the taste and the difference in texture is negligible because the bagel is 99% of that.
This is one of the rare processed food “innovations” that’s actually good. Regular cream cheese is only for cooking now.
They are just ignorant and mouthing off.
MERICAN FOOD BAD. AMERICAN CHEESE NOT REAL 🙄
Anyone, who says American cheese isn’t real probably can’t explain what an emulsifier is.
But American food is bad. It’s very low hanging fruit, but American food can barely be called food at all.
I disagree. I really like biscuits and gravy, Taco Bell chalupas, banana bread, and fried okra, just to list a few.
I dunno, I like tomatoes.
No, it’s not. You people are regurgitating propaganda.
You people conflate the availability of junk food with unavailability of a wealth of cheap globalized fresh food available to all but a small portion of the population that would make sultans past blush with envy.
And there is the other end where NYC, Chicago, and LA go toe to toe with some of the best food on the planet.
But yeah, we have a lot of McDonald’s too so that must mean that’s all we got 🙄.
same way those American individually wrapped slices of milk-plastic is ‘cheese’.
I hate that I feel the need to chime in every time I see this, but no. Kraft Singles are not only garbage food, they’re literally not allowed to call it cheese.
There are some great American cheeses, especially for sandwiches. I really like Cooper Sharp.
That’s not mayonnaise. Stop calling it mayonnaise.
What is mayonnaise to you? I thought Hellmans was the mayonnaise?
Of course, I would not know better than most, as I hate mayonnaise and am a 57-year old woman from Vietnam.
I feel like he might be referring to Miracle Whip as it is (or at least was when I was paying attention in the 80s/90s) sold as “salad dressing”. No clue why they called it that but it was a cheap alternative to mayonnaise that had a tangy zip.
Now I have real mayonnaise made with eggs in my house (my mom was always weirded out by non-refrigerated egg products).
They called it salad dressing because it is salad dressing. It goes in potato salad, macaroni salad, coleslaw, etc. It’s just that most people use it as a sandwich spread today.
Miracle whip is far worse
It is, and we probably did kill that one but they never wanna give us credit for the good we do

That’s what I grew up on, unfortunately, so everything else tasted weird.
But now I use Kewpie (Japanese brand) and it’s way better.
Mayonnaise is food lube
it also creates a hydrophobic layer on bread so you can have a moist sandwich and not have it drown the bread
I’m a simple woman, I love me some mayo
Millenials didnt kill mayonnaise… We might have killed Miracle Whip, but even Miracle Whip would famously claim it isn’t mayonnaise.
My partner and I are elder millennials, and I regret to inform you that we are keeping the people at Miracle Whip in business. I grew up poor and trashy, and one of my favorite snacks as a small child was Miracle Whip “sandwiches”. It was just Miracle Whip on nutrient deficient white bread.
I think in some sort of rebellion against what I was fed growing up, one of my favorite hobbies since I was allowed to use the stove has been cooking. I can make some very bougie dishes, but Miracle Whip will always have a place in my tuna salad and deviled eggs. My partner puts it in his grilled cheeses before frying them. We’re trash baskets at heart.
I grew up poor and trashy, and one of my favorite snacks as a small child was
Miracle Whipmayo “sandwiches”. It was justMiracle Whipmayo on nutrient deficient white bread.Me. I had my first one in years the other day after not buying groceries for a while and being hungry
i hate generational propaganda so much lately.
its so stupid.
Why? Are you one of those lazy millennials?!
(I’m a millennial btw, and I agree that this stuff is really dumb)
Enter the “aioli.”
But the real one or the “ajonesa”?

















